Privacy Policy
Effective Date: March 5, 2026 · Last Updated: March 5, 2026
1. Introduction
Archer Senior Living (“we,” “our,” or “us”) operates Adult Foster Care homes in Hamburg and Pinckney, Michigan. We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website archerseniorlivinghomes.com or use our services.
2. Business Information
- Legal Name: Archer Senior Living
- Locations:
- Maple Manor of Hamburg: 9090 Chilson Rd, Brighton, MI 48116
- Maple Manor of Pinckney: 7119 Pinckney Rd, Pinckney, MI 48169
- Phone: (248) 854-4944
- Email: [email protected]
- Services: Adult Foster Care (AFC), Memory Care, Dementia Care, Alzheimer's Care, Assisted Living
3. Information We Collect
3.1 Information You Provide Directly
We collect information you voluntarily provide when you:
- Fill out contact forms on our website (“Send Us a Message” or “Care Finder Questionnaire”)
- Submit a careers application
- Call or email us directly
- Schedule a tour of our facilities
- Engage with us on social media
This information may include: name, email address, phone number, mailing address, information about your loved one's care needs, employment history (for job applicants), and any other information you choose to provide.
3.2 Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing activity:
- Google Analytics: We use Google Analytics (Measurement ID: G-650SXYWE8Y) to collect data about website traffic, user behavior, page views, session duration, and demographic information.
- Cookies and Tracking Technologies: Our website uses cookies to remember your preferences, analyze site traffic, and improve functionality.
- Log Data: Our servers automatically record information including IP address, browser type, operating system, referring URLs, pages visited, and timestamps.
4. How We Use Your Information
- To respond to your inquiries about our Adult Foster Care services
- To schedule tours and facility visits
- To assess care needs and provide personalized recommendations
- To process employment applications and conduct hiring procedures
- To send you information about our services (only with your consent)
- To improve our website, services, and customer experience
- To comply with legal obligations and protect our legal rights
- To detect, prevent, and address technical issues or fraudulent activity
5. Third-Party Services and Tools
5.1 Google Analytics
We use Google Analytics to analyze website usage. Google Analytics uses cookies to collect anonymous information about how visitors interact with our site. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
Learn more: Google Privacy Policy
5.2 Google Ads
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. When you submit a form after clicking a Google Ad, a conversion tracking cookie may be placed on your device.
You can opt out of personalized advertising at Google Ads Settings.
5.3 Formspree
We use Formspree to process contact form submissions. Your information is transmitted securely to Formspree and forwarded to us via email.
Learn more: Formspree Privacy Policy
5.4 Cloudflare
Our website is hosted on Cloudflare's CDN and security services. Cloudflare may process certain data to provide these services. Cloudflare Privacy Policy
7. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share it only in these circumstances:
- Service Providers: Third-party vendors who help operate our website (Google Analytics, Formspree, Cloudflare)
- Legal Requirements: When required by law, court order, or government regulation
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- Protection of Rights: To protect our rights, property, safety, or the rights of others
- With Your Consent: When you explicitly consent to sharing your information
8. Data Security and Protection
We implement appropriate technical and organizational measures to protect your personal information, including:
- SSL/TLS encryption for data transmission
- Secure data storage practices
- Regular security assessments
- Limited access to personal information on a need-to-know basis
- Employee training on data privacy and security
No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
9. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy:
- Contact inquiries: Up to 2 years (or per Michigan AFC licensing requirements if a resident)
- Employment applications: Up to 1 year
- Website analytics data: Per Google Analytics retention settings (26 months)
- Marketing communications: Until you unsubscribe or withdraw consent
10. Your Privacy Rights
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Objection: Object to processing of your personal information for certain purposes
- Withdraw Consent: Withdraw consent for data processing where consent is the legal basis
- Data Portability: Request your data in a structured, commonly used format
To exercise these rights, contact us at [email protected] or (248) 854-4944. We will respond within 30 days.
11. Michigan-Specific Privacy Rights
Under Michigan law, you have additional privacy protections. Michigan residents have the right to:
- Know what personal information is being collected
- Access and correct personal information
- Request deletion of personal information
- Opt out of the sale of personal information (we do not sell personal information)
12. Children's Privacy (COPPA Compliance)
Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe your child has provided us with personal information, please contact us immediately and we will delete such information from our records.
13. Do Not Track Signals
Some web browsers have a “Do Not Track” feature. Our website does not currently respond to Do Not Track signals. You can manage tracking through your browser settings and opt-out mechanisms described in this policy.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on this page with a new “Last Updated” date
- Sending an email notification (if we have your email address)
- Displaying a prominent notice on our website
15. Contact Us
If you have questions or requests regarding this Privacy Policy, please contact us:
- Email: [email protected]
- Phone: (248) 854-4944
- Mail: Archer Senior Living, 9090 Chilson Rd, Brighton, MI 48116
16. Acknowledgment
By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.